在前沿有许多优势。首先，该公司在出口区域有一定的知名度。这意味着该公司获得了皮革和毛皮制造业的垄断地位。在客户中具有较高的知名度。随着客户需求的增加，供应商更喜欢公司(Togan,2016)。公司的商业模式是家族所有，这使得公司内部的关系比需要的更强。公司拥有一个小众的员工群体，这意味着这些员工是由公司培养的，同时也是对公司的忠诚(Yamamoto et al.，2009b)。管理在一个利基商业环境中变得容易。
然而，也有一些缺点，该公司一直面临。首先，家族企业拥有经营导致了一种非正式的环境。公司需要改变传统的经营模式，现在需要扩张(Yamamoto and Bayramoglu,2011)。公司可以从扩张中获得几个好处，因为它目前并不是扩张的性质。该公司只出口到一个特定的地点，即西欧，这将导致问题的公司长期运行。这是因为该公司将面临增长停滞的问题。公司的全部业务潜力尚未达到。它需要通过考虑国际扩张来确保达到这一目标。该公司过于依赖西欧市场，这种情况必须尽快改变，采用基于市场进入和出口的更新战略。
The business type for the company is a manufacturer.The company’s key products and services are apparels made of fur and leather.The key markets for the company currently are Western part of Europe(Togan,2016).There are currently 101-500 individuals as employees working with the firm.The annual sales for the company range from 5 million dollars to 10 million dollars.100 percent revenue is generated from the key market of Western Europe.
There are a number of advantages at the forefront.First of all,the company is renowned in the region of export.This means that the company gains monopoly within the leather and fur manufacturing sector.Furthermore,the company is known well among the customers.With more demand from the customers,suppliers prefer the company(Togan,2016).The business model of the company is family owned which makes the relationships in the company stronger than needed.The company has a niche group of employees which means that these employees are fostered by the company and they are also loyal to the company(Yamamoto et al.,2009b).Management in a niche business environment becomes easy.
The leather market and the fur sector of Western Europe offers much benefits to the company with regard to the regional growth.This means that the company has several opportunities at the forefront.Its brand name particularly has allowed it to gain maximum from the region.The maximum customer loyalty of the product also adds value to the company.There is an ability in the company to enhance its production capacity through consistent research and development.
There are however several disadvantages as well which the company has been facing.First of all,family business owned operations result in an informal environment.The company requires to change its business model of operations as it is a traditional one and the company now requires expansion(Yamamoto and Bayramoglu,2011).There are several benefits that the company can gain from expanding as it is not currently expansive in nature.The company is only exporting to a specific location that is to Western Europe and this will cause issues for the company in the long run.This is because the company will face issues of stagnant growth.The complete business potential of the company is not yet reached.It needs to ensure that this is reached by considering international expansion.The company is too much reliant on Western Europe market and this has to change as soon as possible through using of market entry and export based newer strategies.